Your flexible, expert brochure printing service for marketing agencies
A wide range of UK marketing agencies and businesses rely on brochures and booklets to inform customers about their products and services.
The advantages of printed brochures
Brands have used brochures and booklets to engage potential customers and achieve brand stand out for decades.
Modern printing technology has improved the speed and quality of brochure printing services, enhancing the final product’s impact and creating a powerful communication tool.
The main benefits of printed brochures are:
Eye catching marketing
Brochures put your brand message firmly in potential customers’ hands. Whether that’s showcasing a fresh product range or banging the drum for upcoming events, compelling brochures will help you speak directly to new clients.
An affordable option
A printed brochure is among the most cost-effective forms of marketing out there. It’s incredibly versatile too, and can be successfully deployed by a wide variety of business types.
A trusted source of information
The inside pages of product catalogues are packed with information that customers know they can trust, because it’s come to them directly from your brand.
Build brand awareness
As well as being cost effective, paper booklets and brochures can help build brand awareness on a local, national or international level, depending on their distribution.
A brochure that has an elegant finish, as well as quality content between the inside front cover and inside back cover, is guaranteed to engage existing customers. They may even share your catalogue with family and friends, attracting potential new clients for your brand.
The elements of professional brochure printing
The advantages of printed brochures and booklets to your business are clear to see. But when it comes to brochure printing and booklet printing, what are the key ingredients to a successful product?
Let’s take a closer look:
Paper types for printed brochures
One of the first things customers notice about booklets, folded leaflets and brochures is how the paper feels. There are four main paper types that are best suited for brochures and booklets:
When deciding which is the best paper type for your project, it’s important to consider the weight and finish.
Weight refers to the thickness of the paper and is measured in grams per square metre (gsm). The bigger the paper weight, the thicker and more robust it will be.
If you’re planning a monthly catalogue that will have to endure lots of thumbing, you’ll most likely need a higher gsm than a flyer about a one-off event.
A paper’s finish refers to any coating that may be applied to the paper. Many brands do this to enhance the print quality of their brochures.
You can mix up your paper options with booklets that are perfect bound, stapled or use wiro binding, with different paper stocks for the front and back covers and inside pages.
A range of print techniques
Printing has come a long way since the days of Gutenberg in the 15th century! Technology has revolutionised the industry, allowing businesses to be as ambitious as they are creative.
When it comes to booklets and brochure printing, there are several ways to achieve optimum results with a fast turnaround.
This popular form of mass-printing production is also known as offset printing or litho. It uses etched metal plates to apply colours, usually cyan, magenta, yellow and black.
The content they create is then transferred onto rubber rollers that print the ink onto paper, board or fabric.
Litho has many advantages, not least it’s cost-efficiency for bigger print runs. It can also print on any flat surface, making it suitable for a wide range of paper types, no matter how rough or smooth.
This method eliminates the need for plates as images are sent directly to the printer in the form of individual files such as PDFs.
As well as accelerating print turnaround times, it allows companies to print on demand, cutting costs and maximising resources.
Ideal for smaller print runs, it is faster than litho and can be easily configured to print personalised items: perfect for businesses operating a direct mail leafleting service.
Binding options for brochures
Of course, product brochures and booklets can be more than just folded pages. Whether you’re looking to create quality, glossy catalogues, training manuals or a how-to booklet, our print experts have the ideal binding option.
Perfect bound pages
Arguably the most commonly used way to bind soft-cover brochures and booklets, perfect binding glues all the pages to the spine, which is created by simply folding the front cover in half, vertically.
Perfect bound brochures have no seam between the front cover and the spine. This binding method enables wrap-around printing and results in a smoother front edge for the cover page.
PUR bound pages
Polyurethane reactive or PUR binding is similar to perfect binding, except the glue used on the spine is of a much stronger quality.
This form of binding extends the shelf-life of booklets and brochures beyond that of even good quality perfect bound products, reducing the likelihood of single pages coming loose and falling out.
Wire bound pages
Also known as wiro binding, is similar to spiral binding used in manuals, workbooks or handbooks.
Wiro bound brochures and products are held together by a metal wire that is looped through the long-edge of a brochure to form the spine. One of the biggest advantages of wire bound brochures is they can be laid perfectly flat.
Saddle stitched pages
This cost-effective and popular binding technique gathers folded pages, one inside the other. They are placed within the cover, which forms the front page and back cover, before the entire booklet or brochure is held together by staples in the centre crease.
Saddle stitching is the optimal binding for a brochure or booklets with less than 100 pages. It’s also worth knowing they should be counted in multiples of four pages.
Sewn binding pages
Unlike saddle stitching, which takes its name from the apparatus that pages are draped over during the stapling process, sewn bindings do require real threads.
Singer sewn binding results in a thread holding the pages together that can be seen along the booklet’s spine, while section sewn binding combines the stitching with glue to fix each page for a really robust brochure. Both result in quality finished products.
Finishing touches for brochure and booklet printing
After choosing your paper finishes and deciding on the binding for your printed brochure, such as wiro bound or PUR bound, you might think the process is complete.
However, many businesses opt to add one or more finishing touches at this stage.
As well as helping your brochure or booklet stand out from the crowd, look and feel amazing, these additional details can also prolong their lifespan.
There are lots of finishes to choose from:
- Round corner
- Uncoated paper
- Metallic/Premium white/Clear inks
There is a lot to consider when it comes to brochure printing, but don’t worry!
No matter how simple or complex the project, we can advise you on all aspects of the brochure printing process.
From deciding on the precise number of pages for your brochure and whether to add blank pages, to measuring the spine width for binding options, we’ll ensure you make the right choice.
How our brochure printing services work
As market leaders, SEO2PRINT takes a different approach when it comes to our printing services.
We have established a team of trusted print partners who we work with regularly. That means we can always secure multiple quotes to find you the most suitable print service solution, on time and on budget.
Whether you’re looking for a short run of perfect bound booklets or require a large run of gatefold brochures, our printing service aims to exceed your every business need.
Our dedicated approach, coupled with a reliable supply chain and absolute commitment to customer satisfaction, means people come back to us again and again.
Here are just a few comments from clients we’ve helped with their brochure printing and binding options.
“I’ve been fortunate enough to have worked with SEO2PRINT across a number of businesses spanning multiple industry sectors. They’re a truly versatile and adept partner who have become a vital asset in our planning and creative process. They’re a rare breed of professionals whom you can always rely on.”
Elias A Elia: marketing manager at Latwater.
“Standing out in the highly competitive mobile distribution sector isn’t an easy task. That’s why we partnered up with SEO2PRINT to help us achieve our print, POS and mailing aspirations. Their account management and understanding of our needs is second to none. They have become an integral part of our business and we can’t recommend them highly enough.”
Olwyn Heywood: sales director at CommSense.
Are your brochure printers near me?
We’re based in Bishops Stortford, Hertfordshire, but we help local, national and international clients with their printed needs.
If you’ve got questions about printing options for a brochure project or want to know about likely costs for a large print run of booklets, contact our customer service team , and they will do all they can to help.
SEO2PRINT can replicate your branding across a wide range of merchandise – both clothing and beyond! Request a quote as part of your event planning, and we’ll do the rest.